Wednesday 14 October 2009
Goodwin's theory
Q1-10 Goodwin Analysis
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Thursday 8 October 2009
Daniel Powter 'Bad day'
When researching other videos that used split screen techniques, we found the music video 'Bad day' (2005) by Daniel Powter and directed by Marc Webb, which suprised us as it uses a lot of mise-en-scene ideas, camera shots and editing techniques which resemble those of our final video. In my opinion these similarities have a lot to do with the style and tone of the music, as both are soft instrumental songs narrating a storyline, and therefore these elements help execute the same laidback feel.
Split screens show separation of couple, sleeping in different beds, and walking different paths.
Similar mise en scene ideas of characters looking in a mirror surrounded with photos, getting ready and a three way split screen
A shot from the character's window of them panning down to the other person of the relationship, emphasising the distance between them.
Both videos use a lot of close ups of the songs main instrument.
We found these panning shots suprisingly very similar, as both show the artist in the main location of the song, playing there instruments from a behind angle.
As the song ends, both shots show couple coming together at the end, by one appearing into the frame and end with the couple just looking at each other.
Magazine Advert Research
Magazine Advert Initial Ideas and Current Research
We analyzed two current magazine adverts that we felt were effective in promoting themselves. We used a Jay-Z advert and a Friendly Fires advert, two very contrasting adverts visually but both effective in promoting their respective album. We noticed that these magazines had essential conventions to promote themselves and their album. Friendly Fires had quite a conventional magazine advert, having a striking background and images of the band. Where as Jay-Z is not initially bold and striking but because of this, it tells the reader that he does not need to promote himself with an image or striking background because he is so well established. Almost making it more effective than the Friendly Fires advert. The crucial
We analyzed two current magazine adverts that we felt were effective in promoting themselves. We used a Jay-Z advert and a Friendly Fires advert, two very contrasting adverts visually but both effective in promoting their respective album. We noticed that these magazines had essential conventions to promote themselves and their album. Friendly Fires had quite a conventional magazine advert, having a striking background and images of the band. Where as Jay-Z is not initially bold and striking but because of this, it tells the reader that he does not need to promote himself with an image or striking background because he is so well established. Almost making it more effective than the Friendly Fires advert. The crucial
Thursday 1 October 2009
Digipak
CD COVER
Our CD cover will mainly focus on the visual style of David Ford that we will try try to create in the music video, it will be a close up of his face with indie generics in the background. It will again have intertextual references to Jack Johnson.
Examples of David Fords other album covers and an example of Jack Johnsons:
An example of a cd cover that we have created is :
Our CD cover will mainly focus on the visual style of David Ford that we will try try to create in the music video, it will be a close up of his face with indie generics in the background. It will again have intertextual references to Jack Johnson.
Examples of David Fords other album covers and an example of Jack Johnsons:
An example of a cd cover that we have created is :