We analyzed two current magazine adverts that we felt were effective in promoting themselves. We used a Jay-Z advert and a Friendly Fires advert, two very contrasting adverts visually but both effective in promoting their respective album. We noticed that these magazines had essential conventions to promote themselves and their album. Friendly Fires had quite a conventional magazine advert, having a striking background and images of the band. Where as Jay-Z is not initially bold and striking but because of this, it tells the reader that he does not need to promote himself with an image or striking background because he is so well established. Almost making it more effective than the Friendly Fires advert. The crucial
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