Digipaks are collectors items fans can purchase containing items such as posters, bonus tracks and limited edition content. They also often contain behind the scenes and a 'making of' feature. The digipaks are slightly more expensive however fans can own more than just an album. The digipaks can give fans more information on the band, they sometimes contain small documentaries of the bands rise to fame. This way the fans can get to know the band more personally.
There are also more common conventions. Demands require the record labels logo on the digipak also ratings and running time are included.
Conventions of magazine Ad's
The magazine ad is mainly to promote the artist and song. It is to be as eye catching as possible with striking images and wording. It has to attract as much attention as possible. It contains the song title or album title, the artist name, release date, where it will be available on release and the bands website. The main feature of a magazine ad is the image used. It needs to attract attention while containing as much intertextual reference to the band as it can.
Some bands use celebrities ratings to promote themselves, this way the public will be more likely to read the ratings instead of glance over them.
Suede-Lost in tv digipak
The digipak Suede created for there album Lost in tv doesnt follow many visual coventions for digipaks. It contains a large image and the bands title with a list of songs. It does however contain, an exclusive new track, band commentary and a small film by a band member. This does follow convention. It is a large album containing 19 songs, this may be why there arent as many extra features contained in other digipaks.
The artist is represented in a dark way. The image is a strong distorted close up of a microphone. The image on the back is also a distorted picture showing the instruments. The intention of a digipak is to bring the fans closer to the band however the images used make the band seem uninterested.
It may appeal to the audience as it contains special content and never before seen footage. The fans may be interested in seeing the band in an enviroment other then performing.
Milwaukee At Last- Rufus Wainwright magazine ad
This magazine ad follows convention for most magazine ads. It contains the record labels logo, artist website, release date and where the album and digipak will be available on release. Instead of a eye catching image the font of the album name is used to attract attention. It is bold and covers half the ad, with a different color for every letter. This is very striking and attracts attention after a glance. There is also an image of the artist.
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