Ashlea : We chose our track from eleven choices and we had to pitch for the song we would most like to use. Our pitch focused mainly on location and where we would shoot it, and we were given feedback on how we could expand of our ideas, so the feedback encouraged us to plan in more detail, and think how it would come together as a whole. For example think of who would act in it, and what time of day we would shoot it. We took a lot of inspiration from paolo nutini videos, particually the clothing we wears and the out of doors location we thought would look good and effective in our video. And having a guitar as the main feature of the video was a convention we saw in most videos of this genre and we thought it would look quite fitting withour video. What we particually liked about the video Candy,was the feel and atmosphere it created through its use of editing and camerawork, for example it included a lot of slow panning shots and close ups of the artist's face which we thought would fit in well with our video and our chosen song.
Laura: When doing our research and planning, we surprisingly came across Daniel Powter’s video, bad day which was extremely similar to our idea using frequent use of split screens, similar camera shots and prop ideas. This was an early visual representation of some of our ideas.
Viet: We had a strong relationship between lyrics and visual, when the lyrics say ‘the paths never seem to converge’ there is a split screen, one screen of the artist walking away from the camera at day time, and the opposite screen the female he’s singing about walking towards the camera at night time.
Laura: We found final cut a really user-friendly software, we had a few difficulties such as using split screens as we found it difficult putting some of the shots together for example we wanted the artist central of the frames which looked strange with the duration of the other frames when we put them side by side.
Laura: Without Photoshop we wouldn’t have been able to achieve the high quality product that we did at first we struggled with some of the features of the software, for example the layers.
Viet: In conclusion we felt that our overall project went very well. We came across difficulties that hindered our progress but we managed to portray the main conventions of the indie genre, we had difficulties with the software, time keeping skills, but in the end, we got what we wanted to.
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